The Strolz Family
Here, we know your favorite spot by the window, remember how you like your coffee, and are genuinely happy to see you again. We’ve known many of our guests since they were children—and now they bring their own children along.
And the future is already in full swing: With Paul Scheichl, the next generation is growing into the Auriga with heart and passion. In the evening, you’ll run into him in the restaurant—a good conversation is always part of the experience when you’re with him.
ARTWALK —eleven sculptures in and around the hotel
25-meter artificial curling rink —curling on the terrace
Ski room —your own locker with a drying system for boots, gloves, and ski suits
Family vacations – connecting doors, apartment building, play and activity room
Four stars, four hearts
A four-star superior hotel displays its stars for all to see. Our four stars, however,
represent the people—and companions—who, over three generations,
into what it is today.
Without him, the Auriga wouldn’t exist. With his own two hands, together with his two brothers, Gotthard Strolz built the house that is now home to our family. What he began was far more than just walls and rooms—it was a life’s work, driven by diligence, courage, and an unwavering focus on the future.
His great passion was skiing—as a state-certified ski instructor, he lived and breathed the mountains with every fiber of his being. Above all else, however, his family and his three dogs—faithful companions who walked alongside him through life—meant the most to him. They were his home, his happiness, his anchor.
We are truly grateful to you for everything you have built and passed on to us.
In 1999, Ingo and Alexandra took over the property from Gotthard—and, with love, foresight, and a tireless drive for renewal, brought it to where it stands today. The guesthouse became a four-star superior hotel, growing step by step, yet always retaining the same family-oriented spirit. They have refined what Gotthard founded with innovation and dedication.
Today, the third generation is ready to take the reins: Paul, Ingo’s nephew, together with his partner Elisabeth. With passion, ambition, and deep respect for what has been built, they are following in the family’s footsteps—determined to carry on the spirit of the Auriga while also venturing into new territory.
And finally, our dogs—Ingo’s loyal companions, who remain an integral part of the Auriga to this day. They are the true guardians of the house and, in their own special way, express the love that is here for everyone. With their cuddly nature and warm personalities, they embody exactly what the Auriga stands for: genuine, heartfelt hospitality for everyone who visits us.
A Family History
What Gotthard Strolz once started as a small bed-and-breakfast is now a four-star superior hotel—run by the second generation of the family and guided by a philosophy that continues to unite the family to this day.
The Beginning
Gotthard Strolz—a construction worker, bricklayer, and passionate, state-certified ski instructor—begins construction. Together with his two brothers, he builds the house on his own.
Opening as the Auriga Guesthouse
After a delay caused by the economic crisis of 1967, the hotel is completed. From the very beginning, it bears the name Auriga—and is the first guesthouse in Lech where every room has its own bathroom.
The First Apartment Building
With the addition of the apartment building, the Auriga is expanding beyond its role as a bed-and-breakfast.
From Home to Hotel
The guesthouse is being converted into a hotel.
The first wellness area
An expansion gives the Auriga its first wellness area—making it an early pioneer in the field of relaxation.
The Second Generation
Alexandra and Ingo Strolz are taking over the business and will continue to run it with passion and personal dedication.
Dining Room, Kitchen, and Underground Parking Garage
A new dining room, a new kitchen, and the addition of an underground parking garage.
The Large Wellness Center
Construction of the wellness facility in its current form—and an addition to the hotel.
New Apartment Building & Hotel Sauna
Complete new construction of the apartment building, including the new hotel sauna.
Lobby, Bar & Lounge
The reception area, lobby, bar, and lounge are being rebuilt—and the ARTWALK is also launching that same year.
The New Restaurant
The entire restaurant is being renovated.
New Ski Storage Room & New Rooms
The new ski storage room is being built, and new rooms are being added on the first and second floors. Over the years, the rooms have been lovingly renovated time and again.
"Always look forward and never look back."
