Privacy Policy
Here you will find information about how we handle your personal data when you visit our website. In order to provide the features and services of our website, we need to collect personal data about you. Below, we explain what data we collect about you, why this is necessary, and what rights you have regarding your data.
The entity responsible for processing personal data on this website is (see Legal Notice):
Hotel Auriga Strolz GmbH & Co KG
Omesberg 330, 6764 Lech am Arlberg
Phone: 0043 5583 2511
Fax: 0043 5583 2511-55
Email: info@hotel-auriga.com
Informational Use
If you use this website without otherwise providing us with data (e.g., by registering or using the contact form), we collect technically necessary data that is automatically transmitted to our server, including:
• IP address
• Date and time of the request
• Content of the request
• Access status/HTTP status code
• Browser type
• Language and version of the browser software
• Operating system
This is technically necessary to display our website to you. We also use the data to ensure the security and stability of our website. The legal basis for the collection is Art. 6(1)(f) of the GDPR.
Use of Cookies
We use cookies to facilitate and improve the use of our website. Cookies are text files that are stored on a computer via the web browser when you visit a website. This serves to recognize a session, for example, when you remain logged in to a website or when using the shopping cart feature of an online store.
Most web browsers automatically accept cookies. You can delete stored cookies at any time via your web browser’s settings. You can also adjust your web browser’s settings so that no cookies are stored. In that case, however, not all features of our website may be available.
Job Applications
You can apply for a position on our website or via email. When you apply, we collect and store the data you enter into the application form or send to us via email. We process your data solely for the purpose of handling your application. Your data will not be shared with third parties. The legal basis for this processing is Article 6(1)(b) of the GDPR. If we are unable to offer you a position, we will store your data for no longer than 6 months after the end of the application process.
Contact Form
You can enter personal data on our website using a contact form. When you use the contact form, we collect and store the data you enter into the form (e.g., last name, first name, email address). This data is not shared with third parties.
The legal basis for processing is Article 6(1)(a) of the GDPR if consent is given. If your inquiry is for the purpose of preparing to enter into a contract, Article 6(1)(b) of the GDPR serves as an additional legal basis.
We use the data exclusively to process and respond to your inquiry.
Newsletter
You can subscribe to a newsletter on our website. When you subscribe to the newsletter, we collect and store the data you enter into the form (e.g., last name, first name, email address). This data is not shared with third parties. Subscription to the newsletter is only possible with your consent. The legal basis for processing is Article 6(1)(a) of the GDPR. We use the data exclusively for sending newsletters.
Google Analytics
We use Google Analytics to analyze and improve the use of our website.
Google Analytics is a web analytics service provided by Google Inc. (“Google”). Google Analytics uses so-called “cookies,” which are text files stored on your computer that enable an analysis of your use of the website. The information generated by the cookie regarding your use of this website is typically transmitted to a Google server in the United States and stored there. However, if IP anonymization is enabled on this website, your IP address will be truncated by Google beforehand within member states of the European Union or in other signatory states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the United States and truncated there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity, and to provide other services related to website and internet usage to the website operator. The legal basis for processing data using Google Analytics is Article 6(1)(f) of the GDPR. The IP address transmitted by your browser as part of Google Analytics is not merged with other data held by Google.
You can prevent the storage of cookies by adjusting your browser settings accordingly; however, please note that in this case you may not be able to use all functions of this website to their full extent. You can also prevent Google from collecting the data generated by the cookie and related to your use of the website (including your IP address), as well as prevent Google from processing this data, by downloading and installing the browser plugin available at the following link:
http://tools.google.com/dlpage/gaoptout?hl=de
We use Google Analytics with the “_anonymizeIp()” extension. This truncates IP addresses (so-called IP masking), thereby preventing any association with specific individuals. Google participates in the EU-U.S. Privacy Shield, https://www.privacyshield.gov/EU-US-Framework. This ensures an adequate level of data protection even in the exceptional cases where Google transfers personal data to the United States.
Information about Google: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001
For more information on Google’s Terms of Service:
www.google.com/analytics/terms/de.html
Further information on Google’s privacy policy:
www.google.com/intl/de/analytics/privacyoverview.html
Universal Analytics
This website uses Google Analytics for cross-device analysis. For this purpose, each user is assigned a user ID. You can disable cross-device analysis of your usage in your customer account under “My Data,” “Personal Data.”
Use of Bing Conversion
We use Bing Ads Conversion. Conversion tracking allows us to determine how successful individual advertising campaigns are. Our purpose in doing so is to display advertisements that are of interest to you and to make our website more engaging for you. The legal basis for the processing of your data is Article 6(1)(f) of the GDPR.
These advertisements are delivered by Microsoft. To do this, we use cookies that allow us to measure certain performance metrics, such as the number of times ads are displayed or the number of clicks by users. If you reach our website via a Bing ad, Bing Ads will store a cookie on your computer. These cookies generally expire after 30 days and are not intended to identify you personally.
These cookies enable Bing Ads to recognize your web browser. If a user visits certain pages on a Bing Ads customer’s website and the cookie stored on their computer has not yet expired, Microsoft and the customer can recognize that the user clicked on the ad and was redirected to that page. Each Bing Ads customer is assigned a different cookie. Cookies cannot therefore be tracked across the websites of Bing Ads customers. We ourselves do not collect or process any personal data in connection with the aforementioned advertising measures. We only receive statistical reports from Bing Ads. Based on these reports, we can determine which of the advertising measures used are particularly effective. We do not receive any further data resulting from the use of the advertising materials; in particular, we cannot identify users based on this information.
Due to the marketing tools used, your browser automatically establishes a direct connection to Microsoft’s server. We have no influence over the scope and further use of the data collected by Microsoft through the use of this tool and therefore inform you to the best of our knowledge: By integrating Bing Ads Conversion, Microsoft receives the information that you have visited the relevant part of our website or clicked on one of our ads. If you are registered with a Microsoft service, Microsoft may associate the visit with your account. Even if you are not registered with Microsoft or are not logged in, there is a possibility that the provider may obtain and store your IP address.
You have the right to object. You can prevent the storage of cookies by adjusting your browser settings accordingly; however, please note that in this case, you may not be able to use all features of this website to their full extent. Furthermore, to exercise your right to object, please contact Microsoft directly.
Microsoft participates in the EU-U.S. Privacy Shield, https://www.privacyshield.gov/EU-US-Framework. For more information about Microsoft: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA. For more information on Microsoft’s privacy practices, please visit: https://privacy.microsoft.com/de-de/privacystatement
Google AdWords Conversion Tracking
We use Google AdWords to display ads to you on Google websites and those of other third parties. Conversion tracking allows us to determine how successful individual advertising campaigns are. Our goal is to show you ads that are of interest to you and to make our website more engaging for you. The legal basis for processing your data is Article 6(1)(f) of the GDPR.
The ads are delivered by Google via so-called “ad servers.” To do this, we use cookies that allow us to measure certain performance metrics, such as the number of times ads are displayed or the number of clicks by users. If you arrive at our website via a Google ad, Google AdWords will store a cookie on your computer. These cookies generally expire after 30 days and are not intended to identify you personally. The following analytical data is typically stored in connection with this cookie: the unique cookie ID, the number of ad impressions per placement (frequency), the last impression (relevant for post-view conversions), and opt-out information (an indicator that the user no longer wishes to be targeted).
These cookies enable Google to recognize your web browser. If a user visits specific pages on an AdWords customer’s website and the cookie stored on their computer has not yet expired, Google and the customer can determine that the user clicked on the ad and was redirected to that page. Each AdWords customer is assigned a different cookie. Cookies cannot therefore be tracked across the websites of AdWords customers. We ourselves do not collect or process any personal data in connection with the aforementioned advertising measures. We only receive statistical reports from Google. Based on these reports, we can determine which of the advertising measures used are particularly effective. We do not receive any further data resulting from the use of these advertising tools; in particular, we cannot identify users based on this information.
Due to the marketing tools used, your browser automatically establishes a direct connection to Google’s servers. We have no influence over the scope and further use of the data collected by Google and are informing you based on the information available to us: Through the integration of AdWords Conversion Tracking, Google receives the information that you have visited the relevant section of our website or clicked on one of our ads. If you are registered with a Google service, Google can associate the visit with your account. Even if you are not registered with Google or have not logged in, it is possible that the provider may determine and store your IP address.
You can prevent the storage of cookies by adjusting your browser settings accordingly; however, please note that in this case, you may not be able to use all features of this website to their full extent. You can also prevent Google from collecting the data generated by the cookie and related to your use of the website (including your IP address), as well as from processing this data, by downloading and installing the browser plugin available at the following link:
http://www.google.com/settings/ads/plugin
Google participates in the EU-U.S. Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.
For more information on Google’s privacy practices, please visit:
http://www.google.com/intl/de/policies/privacy
https://services.google.com/sitestats/de.html
Google AdWords Remarketing
We use Google AdWords Remarketing. Through this service, ads from us may be displayed to you on other websites after you visit our website. This is done using cookies stored in your browser, which Google uses to track and analyze your browsing behavior as you visit various websites. This allows Google to identify your previous visit to our website. According to Google’s own statements, the data collected as part of remarketing is not combined with your personal data, which may be stored by Google. In particular, Google states that pseudonymization is used for remarketing.
Google Analytics Remarketing
Our websites use the features of Google Analytics Remarketing in conjunction with the cross-device features of Google AdWords and Google DoubleClick. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
This feature enables the advertising audiences created with Google Analytics Remarketing to be linked to the cross-device features of Google AdWords and Google DoubleClick. In this way, interest-based, personalized advertising messages—which have been tailored to you based on your previous usage and browsing behavior on one device (e.g., a cell phone)—can also be displayed on another of your devices (e.g., a tablet or PC).
If you have given your consent, Google will link your web and app browsing history to your Google Account for this purpose. This allows the same personalized ads to be displayed on any device on which you sign in with your Google Account.
To support this feature, Google Analytics collects Google-authenticated user IDs, which are temporarily linked to our Google Analytics data to define and create audiences for cross-device advertising.
You can permanently opt out of cross-device remarketing/targeting by disabling personalized ads in your Google Account; to do so, follow this link: https://www.google.com/settings/ads/onweb/.
Facebook Pixel
Our website uses the Facebook Visitor Action Pixel from Facebook, Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”) for conversion tracking.
This allows us to track the behavior of website visitors after they have been redirected to the provider’s website by clicking on a Facebook ad. This enables us to evaluate the effectiveness of Facebook ads for statistical and market research purposes and to optimize future advertising campaigns.
The data collected is anonymous to us as the operator of this website; we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook, allowing a link to the respective user profile and enabling Facebook to use the data for its own advertising purposes in accordance with the Facebook Data Use Policy. This enables Facebook to display ads on Facebook pages as well as outside of Facebook. As the site operator, we have no control over this use of the data.
You can find further information on the protection of your privacy in Facebook’s Privacy Policy:
https://www.facebook.com/about/privacy/.
You can also disable the “Custom Audiences” remarketing feature in the Ads Settings section at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen . To do this, you must be logged in to Facebook.
If you do not have a Facebook account, you can disable interest-based advertising from Facebook on the European Interactive Digital Advertising Alliance website: http://www.youronlinechoices.com/de/praferenzmanagement/.
The Trade Desk website pixel:
This website uses technology from The Trade Desk (The Trade Desk Ltd, 1 Bartholomew Close, London EC1A 7BL, United Kingdom, https://www.thetradedesk.com/) is used to collect and store data for marketing and optimization purposes. Among other things, this data can be used to create pseudonymized user profiles. Browser cookies may be used for this purpose. The data collected using The Trade Desk’s technology is not used by The Trade Desk to personally identify visitors to this website. Data collection and storage can be opt-out at any time with future effect here . For more information on The Trade Desk’s privacy policy, please see here.
Evalanche
You have the option to submit inquiries via our website. The data you provide (such as your email address; optionally, title, first and last name, number of people, and number and ages of children) will be used exclusively to process your inquiry and will only be shared if the inquiry requires a response from third parties (e.g., tourism service providers).
For this purpose, we use technologies from SC-Networks Evalanche.
The operator of SC-Networks Evalanche processes personal usage data exclusively on systems located in Germany.
The contact information is as follows: SC-Networks GmbH, Enzianstr. 2, 82319 Starnberg,
Phone: +49 8151 / 555 16 0, Fax: +49 8151 / 555 16 29, info@sc-networks.com, https://www.sc-networks.de
Embedding YouTube Videos
We have embedded YouTube videos in our website, which are hosted on http://www.YouTube.com and can be played directly from our website.
When you visit the website, YouTube receives the information that you have accessed the corresponding page of our website. In addition, log files are transmitted. This occurs regardless of whether you are logged in to a YouTube account or do not have a YouTube account. If you are logged in to Google, your data will be directly associated with your account. If you do not want this data to be associated with your YouTube profile, you must log out before clicking the button. YouTube stores your data as usage profiles and uses them for advertising, market research, and/or to tailor its website to your needs. Such analysis is carried out in particular (even for users who are not logged in) to deliver personalized advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles; to exercise this right, you must contact YouTube.
For more information on the purpose and scope of data collection and its processing by YouTube, please refer to Google’s Privacy Policy. There you will also find further information about your rights and settings options for protecting your privacy: https://www.google.de/intl/de/policies/privacy.
Google also processes your personal data in the United States and has complied with the EU-U.S. Privacy Shield: https://www.privacyshield.gov/EU-US-Framework.
Further information about Google:
Google Inc., 1600 Amphitheater Parkway, Mountain View, California 94043, USA
Google Maps
We use Google Maps on our website. This allows us to display interactive maps directly on our website and enables you to conveniently use the map feature. When you use Google Maps, data—including your IP address—is transmitted to Google in the United States.
You can prevent the transmission of data to Google by disabling JavaScript in your browser settings. However, in this case, you will not be able to use Google Maps on our website.
The legal basis for the processing of your data is Article 6(1)(f) of the GDPR. Google participates in the EU-U.S. Privacy Shield: www.privacyshield.gov/EU-US-Framework
Information about Google:
Google Inc., 1600 Amphitheater Parkway, Mountain View, California 94043, USA
Further information on Google’s Terms of Service:
www.google.com/analytics/terms/de.html
More information about Google's privacy policy:
www.google.com/intl/de/analytics/privacyoverview.html
For more information on Google Maps' Terms of Service:
www.google.com/intl/de_US/help/terms_maps.html
Use of Google Fonts
We use Google Fonts on our website. This allows us to integrate specific fonts into our website. These fonts are provided by Google via servers in the United States. When you visit our website, your web browser establishes a direct connection to these servers. Among other things, your IP address is transmitted to Google and stored there. Google participates in the EU-U.S. Privacy Shield: www.privacyshield.gov/EU-US-Framework
Further information about Google: Google Inc., 1600 Amphitheater Parkway, Mountain View, California 94043, USA
Further information on data protection at Google:
https://www.google.com/policies/privacy/
Retention Period
We process and store your data only for as long as is necessary for processing or to comply with legal obligations. Once the purpose of processing no longer applies, your data will be blocked or deleted. If there are additional legal obligations to retain the data, we will block or delete your data upon expiration of the statutory retention periods.
Your Rights
You have the following legal rights with respect to your personal data:
1) Right of Access
You have the right to request confirmation as to whether we are processing personal data concerning you. If this is the case, you have the right to obtain information about this personal data as well as further details, such as the purposes of processing, the recipients, and the planned duration of storage or the criteria used to determine the duration.
2) Right to Rectification and Completion
You have the right to request the immediate rectification of inaccurate data. Taking into account the purposes of the processing, you have the right to request the completion of incomplete data.
3) Right to erasure (“right to be forgotten”)
You have the right to erasure provided that the processing is not necessary. This is the case, for example, if your data is no longer necessary for the original purposes, if you have withdrawn your consent under data protection law, or if the data has been processed unlawfully.
4) Right to restriction of processing
You have the right to restrict processing, for example, if you believe that the personal data is inaccurate.
5) Right to Data Portability
You have the right to receive the personal data concerning you in a structured, commonly used, and machine-readable format.
6) Right to Object
You have the right to object at any time, on grounds relating to your particular situation, to the processing of certain personal data concerning you.
In the case of direct marketing, you, as the data subject, have the right to object at any time to the processing of your personal data for the purposes of such marketing; this also applies to profiling to the extent that it is related to such direct marketing.
7) Right to Withdraw Your Consent to Data Processing
You may withdraw your consent to the processing of your personal data at any time with future effect. However, this does not affect the lawfulness of the processing carried out prior to the withdrawal.
In addition, you may lodge a complaint with a data protection supervisory authority at any time (Austrian Data Protection Authority, Wickenburggasse 8, 1080 Vienna, dsb@dsb.gv.at), for example, if you believe that the data processing is not in compliance with data protection regulations.